Core values

Product = engine

At heart, we’re a product-led firm, we’re the builders for the builders. Software isn’t just a tool — it’s the multiplier. Every line of code, every feature, every AI agent we deploy is designed to make our team and our portfolio companies faster, leaner, smarter. That’s how we compound value and turn small plays into meaningful returns.

Ship > perfect

We sweat the details but don’t worship them. Perfection slows momentum; momentum compounds. Whether it’s a product feature or an operating model in a portfolio company, we’d rather get something live, learn fast, and keep moving.

People over playbooks

Spreadsheets, frameworks, and dashboards should guide us but never in isolation. Real edge comes from the people we work with — our team and the founders/operators we back. Respect, trust, honesty and shared intent out perform any formula.

Builders + owners

We don’t just underwrite deals — we build alongside them, to support them. We’re willing to get our hands dirty, whether it’s iterating a product feature or tightening operations in a portfolio company. We approach every decision like the outcome actually lands on our own balance sheet — because it does.

Play the long game

We’re not chasing immediate vanity metrics or short-term flips. The real prize is building durable companies and durable systems. If it doesn’t hold up five years from now, it’s not worth chasing today.

That’s it. No sacred scrolls, no stone tablets, no fabled napkin stories. Just truths we already live by, captured so we don’t lose sight of them when things get noisy.