The Atom Group builds and invests in businesses through a product-led approach where tech is an enabler of growth and efficiency. More than capital, we bring a builder’s mindset, creating value alongside the founders and teams we back.

Private equity meets product studio.

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In a space where our peers prefer warm intros, and fancy hotel lobbies…we rather lock in Uber eats over a working session.

Most of our investments begin by rolling up our sleeves with the founding team to tackle real pain points. Working side-by-side gives us a sharper view of the business, reveals where we can add the most value, and builds a partnership that runs deeper than simply writing a check.

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How can we help?

Existing PE/VC firms lower their risk by investing in many companies, our approach is a bit different. Before we invest, we work alongside founders to solve real challenges. For us, tech is a growth multiplier—helping companies scale faster, cut costs, and unlock new revenue. We’ve built custom AI capabilities for numerous businesses, trained teams to adopt them with confidence, and moved AI from slide decks into products that deliver tangible results.

Our products don’t just demo well—they perform. They give us clear signals on feasibility, viability, traction, and the KPIs that matter, so we invest with confidence and calculated risk, not just guesswork.

As operators as well as investors, we hold our portfolio to the same standards we demand of our own products: tested, refined, and built to last. The same standard we hold internally is what we bring to every founder we partner with: if it’s not good enough for us, it’s not good enough for you.

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What we do?

We combine product, AI experts, marketing, designers and former founders / operators to move you from roadmaps to real impact. All of our decisions place your customer at the center and work to drive business impact, real tangible output vs pretty decks.

Here’s our engagement framework depending on where you’re at in your digital AI maturity scale:

Adoption — We diagnose gaps, deliver smart training, deploy tools—so teams actually use AI, not just talk about it.

Development — When off-the-shelf won’t cut it, we build custom tools: GPTs, agents, models designed for your use-cases.

Innovation — Exploring what’s next: prototyping new products, testing bold features, and helping you stay ahead in your market.

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